Real-world product design bets compilation.
Welcome to “Low-handing product design bets” a unique series where we dive into the fascinating world of product, design, and optimization. In this series, we’re not just talking theory – we’re taking real-world products and analyzing them through the lens of actual customer feedback. This isn’t about guesswork; it’s about understanding real experiences, frustrations, and satisfactions. Armed with this data, we identify one key metric that, if optimized, could transform the product’s performance and user satisfaction.
🎰 Low-hanging product design bet for Vinted
← Before
A user, intrigued by a Facebook ad, clicks through to Vinted’s cluttered homepage. Lost in the chaos of unfiltered options, her excitement fades, and she exits, another potential conversion lost.
– Bounce rate: 64.79%
– Sign-ups in a month: 1000
– Nr. of users who made a purchase within 30 days: 150
– Activation rate: 15%
→ After
Now, the same user lands on a revamped Vinted homepage. She’s greeted with personalized picks that echo her style, transforming her from a curious visitor to a delighted shopper. – Activation rate: 15% increase
– Activation rate: 15% increase 📊
– Understanding user expectations
– Refining the Onboarding Experience
– Behavioral Insights
🎰 Low-hanging product design bet for PlentyOfFish
← Before
More fake profiles, more scammers. Your initial excitement turns into frustration. Every notification raises a question: ‘Is this another fake?’ You’re not alone in this. You hear friends talking about the same experience on the app.
– A 50% chance of losing a user at this point.
– Loss of trust and community engagement.
– Monthly retention rate: 25%
→ After
Allow users to link their profiles to their social media accounts only for verification purposes. A profile with a history and connections on social media is less likely to be fake.
– Retention rate after 30 days: 10% increase 📊
– Increase in trust
– Reduction in fake profiles
🎰 Low-hanging product design bet for Remini – AI Photo Enhancer
← Before
Most users are frustrated with being forced to subscribe to access the free trial. This practice is often seen as misleading, as users expect a free trial to be commitment-free.
– User Satisfaction Score: 3.5/5
– Users reaching subscription screen: 10.000
– Current drop-off rate: 50%
→ After
Users often overlook buttons that look like a close or exit icon. The button should be labeled with text like “Skip Trial” or “Continue Without Subscribing” to clearly communicate its function.
– Drop-off rate after 30 days: 20% decrease 📊
– Long-term User Retention
– Increased Engagement
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