Below, you will find a timeline with all the work I put so far into it. From research, to product, pivots, development, and all the insights I’ve gathered along the way.
Inspired by the iconic TV show Seinfeld, this is a clothing and creative project that captures the essence of the show’s humor and style.
Work overview
2018
Version 1
Recreate the Seinfeld vibe through apparel and creative content. Launched my first collection, featuring designs that resonate with fans.
2018/2019
Version 2
Conducted professional photo shoots to showcase the new collection. Overhauled the website to provide a more user-friendly experience.
2019 / 2021
Refining focus.
Version 3
Discovered that Seinfeld fans are often gifted merchandise by non-fan friends. Developed a funny personalized gift generator based on survey insights.
2020 / 2022
Entering the NFT space.
Version 4
Each NFT captures a distinct aspect of the show’s humor and iconic moments. Developed a landing page dedicated to showcasing the entire collection.