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Order makes a system of many appear fewer An online shop is usually the first battleground that comes to my mind when dealing with complexity. With each category you add, it seems to multiply. The organization of things can go hand in hand with the first law of reduce because there are only two questions to…

The easiest way to simplify a system is to remove functionality. The tricky thing here is that on the one hand, you want to be easy to use; on the other hand you want it to do everything that a person might want it to do. One thing you have to know for sure: “When…

Due to the rise of website builders like Squarespace, Weebly, Wix etc… people start seeing this industry as a commodity: Why do I have to pay someone x amount of money to create a website for me, if I can do it by myself ?, “I have a friend who knows someone that can do an website for half the…